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Bayer and Beiersdorf close deal for iconic sunscreen line.
September 3, 2019
By: Christine Esposito
Editor-in-Chief
On Labor Day— the unofficial end of summer in the US—Bayer completed of the sale of Coppertone to Beiersdorf for $550 million. Bayer entered into a definitive agreement to sell the iconic sunscreen line to Hamburg, Germany-based Beiersdorf in May. Established in 1944, Coppertone was the first sun care brand launched in the US market. It is available in the United States, Canada and China, and generated sales of $213 million in 2018. “We are convinced that Beiersdorf is an excellent n...
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